How To Do SEO For CBD Companies: A Step By Step Guide

admin / May 31, 2023 / min read



SEO and content marketing expert. Helping businesses increase their organic search visibility, traffic, and conversions.

Navigating the digital marketplace can be tricky, especially for CBD businesses. However, with the right strategies, your brand can rise to the top.

SEO, or search engine optimization, is one of those essential channels. It ensures that when potential customers search for CBD products, your business is what they find.

Moreover, this process is about more than just appearing in search results; it’s about being recognized as a reliable and trusted brand in the industry.

Throughout this article, we’ll unpack the ins and outs of SEO tailored for CBD companies. By the end, you’ll have a clearer understanding of how to enhance your online visibility and drive organic growth.

Quick Overview of SEO

Before diving deep, let’s understand the essentials. SEO isn’t just tech jargon. It’s a practical approach that every CBD business should be familiar with. Let’s break it down a bit.

What is SEO?

SEO stands for ‘Search Engine Optimization.’ Search engines, such as Google, aim to offer their users the most relevant content on a topic. Hence, SEO ensures that your website is this top pick, especially when discussing CBD topics and products.

How Does SEO Work?

It starts with search engines scanning websites to understand what they’re about. They then match this info with user queries. You’ll get a better ranking if your website answers a user’s question well. This means more eyes on your CBD products and more potential sales.

Importance of SEO for CBD Brands

When you’re in the CBD business, spreading the word about your products can feel like an uphill battle. Paid advertising has its place, but there are significant roadblocks, especially for CBD brands. Let’s delve into why SEO is a game-changer in this context.

Google Ads Restrictions

Google, the most popular search engine, is strict with CBD ads. You’ll find it tough to promote your products directly. They often flag or reject campaigns, making them a less reliable option for business owners.

Facebook Ads Restrictions

Similar to Google, Facebook has its own set of rules. Direct promotion of CBD products? That’s a no-go. While there are workarounds, they’re not foolproof. Also, let’s be honest; nobody wants their ad account suspended.

Other Platforms

While other platforms might be more lenient, there’s no guarantee of reaching your target audience. Plus, every platform has its own set of rules, making it a challenge to navigate and maintain campaigns consistently.

The Benefits of SEO for CBD Companies

This is where SEO shines! With no ad restrictions, you can freely promote your CBD products. Additionally, you can build trust when you rank high on search engines organically. People are likelier to click on your blog or webpage and trust the content that search engines naturally suggest.

How to Do SEO for CBD Brands

Tackling the SEO needs of a CBD brand might seem challenging, but with the proper steps, it becomes a straightforward and rewarding journey. Here’s a step-by-step breakdown of how to elevate your business using SEO:

Conducting a Keyword Research

Kick things off by understanding what potential customers are searching for. There are different tools you can use to find relevant keywords, such as:

  • Google Keyword Planner (Free)
  • Ubersuggest (Paid & Free)
  • Ahrefs (Paid)
  • SEMRush (Paid)
  • Keyword Insights (Paid)

This isn’t just about finding famous words but understanding their intent. Are your customers looking for CBD benefits, reviews, or stores near them? Picking the right keywords can direct more traffic to your site.

Performing a Technical Seo Checkup

The goal of performing a technical SEO Audit is to identify issues that may affect your website, including crawling issues, indexing, or on-page issues such as page structure, unoptimized headings, etc.

You can use different tools to conduct a tech audit:

  • ScreamingFrog (Free for up to 500 URLS)
  • SEMRush site audit (Paid)
  • Ahrefs Site audit (Paid)

With the tech audit you can identify issues, fix broken links and 404 errors, or slow-loading pages. Addressing these problems can improve your site’s performance and the user experience, which search engines value.

Spotting and Rectifying Backend & Frontend Errors

Sometimes, the issues are not obvious. Maybe there are problems with your website’s code, or perhaps the images are slowing down your site. Regular checks can help you spot these errors. When you fix them promptly, you ensure your website remains user-friendly and search-engine friendly.

Create an Internal Linking Strategy

Internal links connect pages within your website. This helps search engines understand your content structure and guides visitors to other relevant pages.

A blog post about CBD benefits, for instance, can link to your product page, which not only keeps the reader engaged but boosts the authority of both pages and can lead to conversions.

Evaluate Current Organic Search Traffic

Understanding where you stand is crucial. Use Google Analytics to monitor which pages get the most visits, where visitors are coming from, and what keywords they’re using. This data gives insights into what’s working and where there’s room for improvement.

Tailoring Meta Tags to Match Page Content

Meta tags provide a brief summary of your page’s content. The title tag appears in search results, while the meta description gives a quick overview.

Ensuring these are well-crafted and relevant can increase the click-through rate from search results. It’s a sneak peek of what visitors can expect on your page.

Crafting Effective Meta Titles

Meta titles play a crucial role in SEO. It’s the first thing people see in search results. An effective meta title is both informative and appealing. It should clearly indicate what the page is about and contain the main keyword. Aim for a length of 50-60 characters, as this is typically what search engines display.

Writing Engaging Meta Descriptions

The meta description follows the meta title in search results, offering a brief overview of the content. While it doesn’t directly influence rankings, a compelling meta description can boost click-through rates. It should be around 150-160 characters and offer a concise summary, encouraging users to click and read more.

Structuring Your CBD SEO Content

Planning is essential. Before writing, sketch out an outline for your page. What main points do you want to cover? Also, what questions might your audience have?

Organize your content in a logical manner, ensuring a smooth flow for readers. Consistent and well-planned content helps both users and search engines understand and value your page.

How Articles and Blogs Boost Relevance

Diversify your content. Alongside product pages, create articles and blogs related to the CBD industry. These can cover topics such as benefits, usage guides, and the latest trends. Such content can showcase your brand’s expertise, establish authority, and support your main pages by linking back to them.

Producing SEO-driven CBD Content

Quality content is king. When you’re writing, focus on providing valuable information. Incorporate your chosen keywords naturally, avoid overstuffing, and ensure readability. Always write with your audience in mind: What do they want to know? How can you solve their problems or answer their questions?

The Role of Backlinks and the Process of Acquiring Them

Backlinks are other websites linking to yours, a nod of trust in the digital world. They can boost your site’s credibility in the eyes of search engines. You can create shareable content to earn backlinks, get in touch with industry influencers, or guest post on other blogs.

However, make sure to focus on quality over quantity. It’s better to have fewer links from reputable sites than many from low-quality ones.

Armed with these strategies, you’ll be well on your way to establishing a strong SEO foundation for your CBD brand.

Things That You Need to Take into Consideration

SEO is a dynamic field, especially for niche markets such as CBD. Hence, it’s essential to be aware of a few crucial factors to make your brand stand out and rank higher.

Generic and Fluff Information Rarely Ranks on Google

Filling your site with generic or irrelevant content won’t get you far. It’s essential to provide valuable and specific information. Content that doesn’t bring value or insight can hinder your SEO efforts.

Google Should Recognize You as a CBD Company with Valuable Content

You want to make your website an authority in the CBD space. This means consistently producing quality content that’s both relevant to your audience and beneficial to them.

Search Intent Is Important for Higher Rankings

Google’s primary goal is to give users what they’re looking for. Moreover, this means understanding and catering to their search intent is vital.

Is the Content Meant to Be Informational, Transactional, or Commercial?

Different searches have different purposes. Some users want to learn (informational), some want to buy (transactional), and others are just browsing (commercial). Tailor your content to match these intents.

Website Speed Should Be Fast

Nobody likes a slow website. If your site takes too long to load, you’ll lose potential customers before they even see what you offer.

A Faster Website Means a Better Customer Experience

Speedy sites lead to happy visitors. Ensuring your site loads faster will keep users engaged and more likely to interact with your content or products.

Target Less-competitive Related Keywords

While popular keywords can drive traffic, they’re also more competitive. Starting with less-competitive keywords can help you gain traction.

Gradually Start Targeting More Competitive Keywords

Begin with what’s attainable. You can aim for high-demand keywords as your site’s authority grows.

Hire a CBD SEO Agency That Knows the Industry

Lastly, consider seeking experts who specialize in CBD SEO. They’ll be familiar with the industry’s nuances and can provide tailored strategies for success. We have helped CBD Brands improve their rankings. If you want SEOVisible to do a website audit, keyword research, or backlink analysis, reach out and our team will be more than happy to jump in a call with you to discuss how we can help grow your CBD Brand.

Final Thoughts

Navigating the SEO waters for CBD businesses can seem challenging, but it’s undeniably crucial. While advertising restrictions might limit your reach on some platforms, a solid SEO strategy can propel your brand to new heights.

It’s all about understanding your audience, offering them valuable content, and ensuring your website runs smoothly. Stay consistent, keep up with the latest trends, and consider seeking expertise if needed.

Remember, your online presence can make or break your CBD business in the digital age. Therefore, invest wisely in SEO and watch your brand flourish.

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